STAGING


Staging is a relatively new phenomenon, but with television programs and channels dedicated to home ownership, people are now more familiar with the process. Unfortunately, these programs have a difficult time teaching objectivity. Often a seller is too close to his own home to step away for proper perspective. This is where a professional third party “stage coach” can be useful. Staging a property is different from decorating. Decorating personalizes while staging depersonalizes. A professional stager’s goal is to help present the home objectively and neutrally to the market place.


FIRST IMPRESSIONS


Buyers form an opinion about a home in the first five seconds of their visit; therefore the first impression is paramount. Considering all the senses of the buyer can help achieve a positive impression.


Sight encompasses the basic goals of staging. Most sellers realize the importance of cleaning, clearing clutter, and fine furnishings. However, objectively removing personal items, thus depersonalizing the home is often difficult. Light is also important to consider. Open curtains, let natural light in, turn on lights, and clean fixtures. Showing a house at different times of the day or evening brings “new light” to a home.


Smell is one of the most important senses to please and one of the easiest to offend. Avoid cooking meals with strong odors. Lightly use citrus or potpourri and open windows for fresh air. Ask an objective third party about pet odor. If you have a pet, professionally clean carpets, remove pet beds, litter boxes and toys.


Sound is often an overlooked sense. Soft. neutral music or water features can create a calming effect and help mask outside noise. Turn off the TV. The volume on a television fluctuates during commercials creating distractions at the most inopportune moment.


Touch is rarely considered. Be mindful of keeping a moderate and comfortable temperature. On another level, bring luxurious fabrics and furnishings in for texture.


The most overlooked sense of all is taste. We spend large amounts of time preparing and eating food in our homes. Freshly baked cookies delight the senses of both smell and taste. A simple bottle of water offers hospitality. At the very least, set the dining table to create an inviting scene.


Think like a buyer, consider first impressions, get an objective third party involved, and enjoy a successful sale. Maui Staging and Interior believes that sight encompasses the basic goals of staging. Most sellers realize the importance of cleaning, clearing clutter, and fine furnishings. However, objectively removing personal items, thus depersonalizing the home is often difficult. Light is also important to consider. Open curtains, let natural light in, turn on lights, and clean fixtures. Showing a house at different times of the day or evening brings “new light” to a home.


WHAT IS STAGING?


Staging is a process of preparing your home for the best possible reception by the buying public. Staging manifests itself in many forms. It can range from furnishing an empty home, partially preparing vignettes to help buyers visualize use of space or rearranging and organizing occupied homes.


When people consider staging they think only of the furnishings, however the process includes much more. A third party with a fresh eye often sees things that need correcting, such as, landscaping, new fixtures, interior and exterior paint, clutter and over all condition. When a home is staged properly all levels of preparation must be considered.


WHY STAGE YOUR HOME?


When selling your home you want to show pride in ownership often leading to a higher sales price. Upon entering a well-staged property, Buyers feel like they have come home. If personal items of the Seller are removed and spaces are reorganized and furnished. Buyers can visualize their belongings in the home.


Staging can also aid the Realtor with open houses and marketing. Many contracts have been written and deals made at the dining room table, and a beautifully appointed and furnished home is more photogenic for advertising and marketing.


Staging a home for sale is an integral part of the selling process. In a market where the inventory is high, the sellers must step out of the box and differentiate their home from the competition. Knowing how to present your home is paramount for success

  home     photos     details     about     article     contact